I did research on web mining. Most of web mining activities are happening within academics. Lots of papers discussing about algorithms with regard to structural mining, content mining and usage mining. However, I would like to see more discussion on the application of web mining to in real business, especially business intelligence, marketing, competitive analysis.
I would believe that Google, Yahoo or Microsoft will soon leverage their invaluable knowledge and web content in their search engine infrastructure to offer BI services. Yahoo is leading, in my view, in this area with its Site Explore. It allows each company to study how it fits in the web structure, how to compare with its competitors or its business partners in the web eco-system.
In essense, webs are linked to each other like highways link cities together. Highway interconnection topology reflect each city or town's importance in geo-economics. Same will apply to web structure. By revealing this, each company can define an effective marketing strategy to move itself into the center.
I would love to hear from you of successful cases of using web mining in business or useful URLs.
from Justin @ www.webmining.ca
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Web mining is not really a common term and most of us did some research first before we were able to understand this one. Data preprocessing is the very first step of web mining, data retrieval and pattern recognition and this would result to an accurate data results.
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